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G3 Development Provides Powerful Social Media Solutions
http://www.G3-Development.co

~If you think about “the real reason why” you need to engage in Social Media,
it all boils down to these basics:

(a)   Forming the right relations and
(b)   Doing so the right way

~Many business leaders are still at the fundamental stage of asking,
“Why is Social Media important for my business?”

~This very question begs another question:
“Have you been paying attention to the marketplace?”

Ok, so, most people will answer these questions quite easily.  And here’s how it usually goes: “Yes, of course I’ve been paying attention to the marketplace and Social Media is obviously important because it seems to be everywhere I turn.  I’m hearing about Social Media but I still have the need to understand why are businesses using it and why is it creating so much attention.”  The answer to “Why” is related to “How and What” a business does to engage in market relations with the aim of creating an opportunity for a business transaction.  Why do businesses exist?  Primarily to: (a) Create value and (b) Attract a market who wants the value proposition enough to engage.  However, the “How” of doing this has dramatically changed in the last 2 years from “Push Marketing” to “Pull Marketing.”  This transformation has all happened via relevant and relative conversations that attract the market you seek to you.

Common Mistake #1:  Hiring the Wrong Coach

There are a lot of people tagging themselves as “Social Media Experts, Gurus or Certified Specialists.”  Most of the people making these claims are individuals/organizations who offer “basic Social Media skill sets and copy methodologies” which, in the end, will get you the wrong kind of connections, a lot of the wrong followers as well as a bad reputation in the marketplace.  Just like in the Indiana Jones movie, you need to “choose wisely” or you’re perish from a Social Media perspective.  Communications is a system to leverage your organizations ability to connect with your market; Social Media is “the new” communications system.  Communications is about reach.  Communicating is about relational dynamics between people.  Social Media provides the means to effectively communicate with your market.  However, communicating in human rather than institutional terms.  If you are not communicating (listening first, initiating second) then, how in the world do you expect to create relationships with people and businesses that may want the value you offer?

The Real Reasons Why To Use Social Media:

  1. If your business can’t be found — you’re not engaging with your “True Market.”
  2. Social Media (YouTube) is 64% more effective — than traditional advertising.
  3. You’re “True Competition” — is guaranteed to be engaged in Social Media.
  4. You’ll find customers — 15 times faster with Social Media.
  5. You can reach your “True Market” — by simply engaging the right people.
  6. By ignoring this Social Media Market, you’re not creating opportunities –
    while your competition is.
  7. Social Media saves massive amounts of time and money — if you use it right.

When people needed or wanted something in the old days, they’d look up information in the yellow pages.  Today, people turn to search engines to find what they want or need.  Each day, on average, Google searches currently total over 250,000,000.  When people are looking to purchase something they want/need, more-and-more they’re going “on line” to find out what other people think or say about a certain product, service or brand.  The relevancy that influences people’s buying behavior is other people’s conversations (including yours).  That’s if they can find your conversation and if it provides the value that people are looking for.  If you learn “how” to use social media correctly then you’ll understand “what” your market is looking for and “where” they are looking.  You really want them to look for you!

“When” your customers and prospects are engaging about you, your industry or your products and services — you need to be there listening.  Otherwise, how will you gain the necessary market intelligence?  How will you be enabled to respond or even be aware of problems or needs?  If you are not present when and where the conversations are occurring, you’re truly “out of touch” with your market.

To sum up:
For many, the Web isn’t a place to look for information — it’s the only place.

Now do you know why?

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